Bank Hapoalim
Poalim Young: money transfers in a chat
Poalim Young is the native app for the millennial customers of Israel’s largest bank. The challenge was double: a major innovation of the app’s UX and visual design, within strict regulatory limits on information and flow for financial transactions.
- Client
- Bank Hapoalim
- Agency
- Studio Yellowtale
- Platform
- iOS and Android
Transfer chat
Quick-reply buttons and visual keyboards make transferring money a streamlined, delightful interaction.
Legal challenges
Regulations define the steps of every digital transaction. Copy, color, and playful emojis were all tools used to smooth over these must-have steps in the transfer flow.
